George Steinbrenner IV
President & CEO
A member of a family known for winning and success with the New York Yankees, George has shown a passion for racing from an early age. Influences are many and include his father, Hank Steinbrenner, himself a racing enthusiast and former NHRA team owner, Bryan Herta, a long-time family friend and owner of Bryan Herta Autosport. Family influences continue with an uncle, Chris Simmons, serving as the long-time engineer of multiple time INDYCAR Series champion Scott Dixon along with the late Tony Renna, a cousin, who lost his life during a crash at Indianapolis Motor Speedway.
All contributed to George taking a measured path toward team ownership, beginning as an intern at Bryan Herta Autosport before forming an Indy Lights program with Andretti Autosport. The process allowed George to prepare for INDYCAR team ownership by participating in all business facets of motorsports to learn the ropes of operations, engineering, marketing, and partner development.
Chief Operating Officer
Sean brings a lifetime of success and experience in the fields of motorsports, marketing, project management and automotive training. Through his early years, Sean not only spent time as a racing driver, but he also moved up the ranks as a sought after instructor and facilitator. This led to him becoming a Team-Marketing Director in the IndyCar series. Sean’s transition from the driving side of motorsports to the management side of it was complete when he was asked to be a motorsports-sponsorship consultant and eventually a driver agent/manager. In addition, Sean became an expert analyst on Europe’s Sky Sports Network for INDYCAR and NASCAR Xfinity series telecasts.
Sean also spent four years as an Account Executive at Campbell Marketing, an automotive-based marketing firm in Dearborn, Michigan. While at Campbell, Sean was responsible for the designing, development, and activating of all the driving and dealer event programs. In addition, Sean managed an executive product comparison program for then Ford CEO Jac Nasser and all top executives. Sean’s desire to succeed drove him to take a leadership position as the VP of Client Services & Operations at Apex Performance, Inc., an automotive marketing, training, and events provider. Sean played a key role by heading up all motorsports and marketing initiatives. During Sean’s time at Apex, their client portfolio grew to include the likes of Ford, Honda, Acura, Mazda, Volvo, Jaguar, Toyota, Scion, Hyundai, DaimlerChrysler, Hummer, and others.
Since 2006, Sean has concentrated on building his own full service automotive based, training and events business, 7R, Inc. 7R has grown its client portfolio to include most major manufacturers and added offices in California, New York, and Florida.
Most recently Sean has kept his racing passion alive thru his ownership stakes in Bryan Herta Autosport and Steinbrenner Racing which, respectively, currently compete within the Pirelli World Challenge racing series as part of a Hyundai factory partnership and within the NTT INDYCAR Series.
Vice President of Partner Strategy
Daniel Wale joined Steinbrenner Racing in 2017, shortly following initial formation, with a primary focus of identifying new partnerships and applying intellectual property rights, team assets and activation planning to exceed the business objectives of each partner.
An extensive prior career in media, Daniel combines lessons learned in reaching and speaking to audiences with an objective of learning the operations, key drivers and vision of each partner. Applying that knowledge fuels the creation of custom, strategic and measurable programs often able to touch multiple departments.
Daniel enjoys opening the platform of motorsport to partners, sharing “backstage” access with partner personnel and VIP guests. Whether a seasoned racing fan or someone new to the at-track atmosphere, watching the “wow” factor and reactions over a race weekend among partners and guests to an in the locker room level of participation is enjoyable.
Outside of direct roles with Steinbrenner Racing, Daniel joins the George4 Foundation team to support initiatives and programs through fundraising as identified by founder George Steinbrenner IV and Julia Steinbrenner, Executive Director.