Racing is marketing fuel, adding speed to a variety of KPI’s across multiple departments that yield measurable results while reaching a loyal and growing audience along with building meaningful business relationships.
Few marketing avenues offer the ability of touching multiple key initiatives and build new business while providing an unparalleled and exclusive “backstage” experience for team partners and invited guests.
A unique avenue for creating meaningful outcomes, a collaborative and cohesive effort of understanding the KPI’s and vision of each partner is our guiding principle.
THE PARTNER TOOLBOX
Much more than a fast billboard, the assets of motorsport partnership are designed for building unique and adaptable use for each team partner. Key partner assets include:
Integrated visibility across team assets – on, near and off the race track
Memorable “in the locker room” and exclusive access to team and personnel during race event weekends
Team IP rights to name, marks, imagery and likeness
Dedicated team personnel to assist with planning, activation and maximizing partnership assets
B2B opportunities from within the team, series and extended partner ecosphere
Media, PR and organic content creation
Appearances at special company and partner events
Co-branded merchandise opportunities
APPLYING PARTNERSHIP ASSETS
With considerable experience in activation and optimizing assets, our team becomes an extension of yours in designing and executing programs to drive measurable results.Examples include:
Sales & Business Development
Partner, Investor and Vendor Relations
Engaging and rewarding customers and employees
Brand awareness based on a meaningful integration
Custom video: social media, trade show messaging, product messaging, customer invitations, product messaging and more